Section 02

What it is worth, and what to offer

Revised August 2026 against the seller's answers. The furniture, machinery and the gîte operating company all transfer, and the chapel and outbuildings can wait — all of which pushes value up. The airfield may not transfer and the estate has now been marketed for two years — both of which push the price you pay down. Net of the two, the offer moves up and the walk-away moves down: a narrower, better-evidenced band.

Asking price (incl. 5% agency fees)

€2,205,000

Current, down from €2.52M in the 2024 brochure

Net vendor price

€2,100,000

Excluding the buyer-paid agency commission

Habitable m² (château + gîte)

953 m²

753 + 200

Price per habitable m²

€2,314

Ignoring 800 m² of outbuildings and 54 ha

Property tax (taxe foncière) 2024

€4,166

Will rise with any commercial reclassification

Notary fees on an old property

≈€157,500

≈7.5% of the net vendor price, on top of the price

Revision log

What your latest answers changed

Each new fact is scored for what it does to the number you should write. Green lifts what the estate is worth to you; red is leverage or risk that lowers what you pay for it.

  • Furniture, tractors, hangar tools and all equipment are included

    +€100k – €160k

    Removes €120k–€200k of year-one FF&E and machinery capex, and lets the business trade from day one. Real economic value transferred, so it lifts what the estate is worth to you — but it is only worth paying for if a valued inventory is annexed to the compromis.

  • The gîte operating company is included: websites, bookings, customer base

    +€60k – €150k, conditional on accounts

    A trading business with history is worth materially more than bare walls: it compresses the ramp-up from years to weeks. Value it at roughly 2–3× normalised EBITDA of the gîte line only, and only once an accountant has verified three years of accounts.

  • Chapel and 500 m² of outbuildings can be deferred indefinitely

    +€80k of previously deducted capex

    The €250k–€600k restoration bill is no longer a day-one deduction from your price — it becomes optional capex financed by cashflow. It stops being a discount argument as forcefully as it was, though it stays a reserve you can point to.

  • No Monument Historique classification

    ≈ neutral

    Cheaper and faster works, no ABF, no imposed craftsmen — but no MH tax deduction, no DRAC or Fondation du Patrimoine grants. Net of the two, mildly negative for a buyer planning heavy restoration, mildly positive for one planning light-touch works.

  • No bail rural, no third-party hunting rights on the 53.89 ha

    +€30k – €60k

    Untenanted land is worth more than let land and removes a real risk to privacy at weddings and fly-ins. It also confirms the land is a cost centre you control rather than an income you inherit.

  • The aerodrome authorisation is owner-linked; transfer still unconfirmed

    −€80k – €150k until confirmed

    The single largest unknown. Until transfer is confirmed in writing, the airfield's €80k–€150k of asset value and 100% of fly-in revenue must be priced at zero, and any offer must carry a condition suspensive on it.

  • Buying the company brings its liabilities

    −€0 – 50k, plus escrow

    Tax, URSSAF, staff contracts, supplier disputes and pre-paid forward bookings all transfer in a share deal. A garantie d'actif et de passif with a 10–15% escrow held 24–36 months is the price of accepting the structure.

  • Two years on the market, one price cut already

    −€150k – 250k of negotiating leverage

    The decisive negotiating fact. Two years of carrying costs, a €315k cut already conceded and a thin Deux-Sèvres buyer pool mean a costed offer 13–18% below asking is credible rather than insulting.

Five ways to value it

Comparable m² approach

€1.85M – €2.30M

953 m² of restored habitable space at €2,000–€2,400/m² for Deux-Sèvres. The four live comparables in the same buyer pool sit at €900–€1,750 per built m², so Bournizeaux's €2,315/m² is at the very top of the local evidence — the land, moat and equipment justify a premium, not a doubling. Revised down slightly now that the comparables are documented.

Sum-of-parts approach

€1.85M – €2.20M

Château €1.30M–€1.55M, gîte €280k–€350k, 25 ha untenanted forest €70k–€110k, 28 ha meadow/park €90k–€150k, outbuildings as-is €30k–€60k, chapel nominal — plus €120k–€200k of included furniture, tractors and hangar equipment now counted as transferred value. The airfield (€80k–€150k) is excluded until transferability is confirmed.

Income (yield) approach

€1.6M – €2.05M

With the operating company, websites and customer base included, the ramp-up risk falls and a stabilised €200k–€320k of net revenue with €100k–€175k of EBITDA after real staffing becomes credible. Capitalised at 6–8% for an owner-operated rural venue that is €1.25M–€2.05M. Every euro above this band is trophy value, not investment value.

Going-concern (business) approach

+€60k – €150k on top of bricks

New since the seller confirmed the company transfers. The gîte line's normalised EBITDA at 2–3×, plus the websites, reviews and forward booking book. Payable only against three years of verified accounts — with no accounts, this line is worth zero and the share deal becomes a liability rather than an asset.

Replacement / restoration cost

far above asking

You could not rebuild this for €5M. This is why the asset is defensible long term, but replacement cost never sets a market price in a thin market.

Weighting these — 40% income, 30% sum-of-parts, 30% comparables, with the going-concern value added on top only against verified accounts — gives a revised fair value of €1.85M–€2.05M all fees included, up from €1.80M–€2.05M because the equipment and the trading company transfer with the estate. The asking price still sits above that band, and two years on the market says the seller knows it.

What else is on the market right now

Four live listings in the same buyer pool — Deux-Sèvres and the Vendée belt around the Puy du Fou — checked in August 2026. Bournizeaux asks €2,205,000 for 953 m² and 53.89 ha, i.e. roughly €2,315 per built m². Every comparable below sits between €900 and €1,750 per m². The land, the airfield and the moat justify a premium; they do not justify double.

Your true cost of acquisition

Move the slider to see what any offer really costs once the notaire is paid. French notary fees on an old property run at roughly 7.5% of the net vendor price, on top of the price.

Offer, fees included

€1,900,000

€1.50MAsking €2,205,000€2.30M

Net to vendor

€1,809,524

Excluding 5% agency fees

Notary fees

€135,714

≈7.5%, payable at signing

All-in cash needed

€2,035,714

Before any works

Discount to asking

13.8%

In the normal landing zone

Add the first restoration tranche on top: septic upgrade, gîte kitchen, ERP essentials and initial FF&E are realistically €150k–€300k in year one, whichever scenario you pick. Net vendor price at asking is €2,100,000.

Offer strategy

Opening offer

01

€1,820,000

Up from the €1.78M in the first analysis: the included furniture, machinery and operating company are real value, and the chapel and outbuildings are no longer urgent deductions. Anchor it on the income view plus the two years on market, and hand over a costed schedule — septic, gîte kitchen, ERP, glazing tranche one, oil-to-heat-pump conversion. Explicitly exclude any airfield value.

Target

02

€1,900,000 – €1,975,000

A 10–14% discount to asking, all fees included, is the landing zone on a château marketed for two years with a price cut already conceded. Pay at the top of that band only if the aerodrome transfer is confirmed in writing and the company accounts show more than €120k of gîte-line EBITDA. Insist on a valued inventory annexed to the compromis and a garantie d'actif et de passif with a 10–15% escrow.

Walk-away

03

€2,080,000

Lowered from €2.10M. Above this the debt does not service itself at current rates without heavy equity, and you are paying for an airfield that may not transfer and a company you have not yet audited. The only justification for going higher is written confirmation of the aerodrome transfer plus audited accounts proving over €250k of net revenue — and even then, €2.15M is the ceiling.

Tactic that usually works here: do not haggle on the headline. Send a costed schedule of the works the property needs — septic, chapel, outbuildings, glazing, heating conversion, ERP — with real quotes attached, and present your number as the arithmetic result. On a property marketed for over a year, a justified offer 14% below asking is accepted far more often than a round-number lowball.